Curated by Luciana Larocca

I grew up in a home where beauty was not decorative — it was intentional. A well-set table. Hand-painted porcelain passed down through generations. The smell of Italian pasta on Sunday mornings. Portuguese bacalhau always present at our table. Flowers arranged with care. Objects that told stories before anyone spoke a word.

My mother taught me to look. Not just to see — but to truly look. At a fabric's texture. At the details of a piece of jewelry. At the difference between something merely expensive and something genuinely worth keeping. That distinction — quiet, unhurried, deeply felt — became the foundation of everything I do.

From my father — a born entrepreneur who built his ventures on the art of commerce, trusted partnerships, and a deep love for everything he chose to sell — I inherited something equally essential: the conviction that commerce, when rooted in connection, honesty, and integrity, becomes something far more meaningful than a transaction.

My ancestors came to Brazil on ships from Europe. The journey took nearly three months. There was sacrifice, loss, and extraordinary resilience. Those stories are told and retold at our family table — so that we never forget the value of every step taken, every door opened, every quiet achievement. They arrived with little in their hands and everything in their spirit — building a life of meaning from the ground up, and teaching us that resilience is its own form of elegance.

Generations later, I found myself crossing that same ocean in the other direction — and feeling, for the first time, that I had arrived somewhere I already belonged. In Portugal, I feel at home. In Milan, walking through art galleries and standing before works of art I had studied for years, I felt something difficult to put into words. Not admiration from a distance — but recognition. A sense of this is mine, and I am this.

Some of the most enduring lessons arrive without a syllabus.

It begins at a ballet barre, where discipline and grace learn to coexist. It continues in the unhurried hours of a jazz standard, where structure and improvisation find a quiet conversation. It deepens in front of a canvas — learning sacred art from a master who understands that painting, like curation, is an act of devotion. Through photography, I learned that beauty is often a matter of attention — of choosing what to include, and what to leave out.

And then there is the path that took me further still.

The one that led me to study the art of French perfumery in Paris — understanding that a fragrance is not merely a scent, but a memory waiting to be made. To attend cheese tasting workshops in the Netherlands, learning that pleasure, when approached with attention, becomes knowledge. To stand in front of Vermeer's Girl with a Pearl Earring in The Hague — not as a tourist, but as someone who had been waiting a long time for that moment. To collect cookbooks and spend hours in the kitchen making bread, Italian pasta, and the kind of desserts that make people close their eyes when they take the first bite.

This education never ends. It simply deepens.

I also built a rigorous academic career – graduation, MBA, master´s and doctoral degrees. I represent Brazil in international technical Working Groups. It is work I am proud of, and it taught me precision, discernment, and the importance of knowing why something truly matters.

But there is another path that has always run quietly alongside it — one that my essence has always known.
The path that leads to beautiful objects chosen with care. To rituals that transform an ordinary morning. To the belief that how we live is a reflection of who we are.

That path has a name now.

ByLuxuryEdit was born from a lifetime of observation, inheritance, and a deep belief — that luxury, in its truest form, is not about price tags or performance. That the objects we choose, the rituals we keep, and the small pleasures we allow ourselves are not minor details. They are the texture of a life well lived. This is The Edit.

It is about the coffee that changes a morning. The fragrance that lives in memory long after it fades. The piece of jewelry that will one day belong to someone you love. The chocolate that deserves to be eaten slowly, with full attention.

It is about choosing with intention. Choosing what endures. Choosing what truly belongs in your life — and experiencing the quiet confidence that comes with knowing why.

Elevating the everyday, intentionally.

Luciana Larocca

Luxury Curator | Art de Vivre Connoisseur

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European Roots. Open to the World.

The Eye Behind The Edit

Some things are not chosen. They are inherited.